Tattersall’s Racing Club is delighted to announce Pernod Ricard Australia as a Series Sponsor, and its official Champagne and Sparkling Sponsor, for the next 12 months.
Pernod Ricard Australia has now established itself as one of the leading wine and spirits companies in the country, with a diverse portfolio including: G.H. Mumm, Jacob’s Creek, ABSOLUT Vodka, Chivas Regal, Jameson and Havana Club.
The new sponsorship will see the G. H. Mumm brand positioned as a Series Sponsor and a new offering of premium champagne and sparkling products at the track during Tattersall’s Race Days, commencing with the Tattersall’s Celebration Season Race Day, Saturday 26 November at Eagle Farm Racecourse. Pernod Ricard Australia will also supply Tattersall’s Club with a range of premium spirit options including ABSOLUT Vodka, Havana Club and Chivas Regal, for Members, partners and guests to enjoy. This is in addition to the supply of champagne (G.H. Mumm and Perrier Jouët) and high quality sparkling wines (Deutz and Jacob’s Creek Trilogy).
Tattersall’s Racing Club President Scott McAlpine said on the signing of the sponsorship agreement “I am delighted to announce Tattersall’s Racing Club has signed a new Champagne and Sparkling Sponsor ahead of its final race meeting for 2016, the Tattersall’s Celebration Season Race Day in November. Pernod Ricard offers our Members and the wider racing community the opportunity to celebrate and enjoy superior brands whilst enjoying a first-class day at the track, that only Queensland’s Premier Thoroughbred Racing Club can provide. I look forward to welcoming the G. H. Mumm brand to our Series Sponsor line up at the upcoming race meeting.”
Anne Martin, Marketing Director for Pernod Ricard Australia, said: “It is a great opportunity to be involved with the Tattersall Racing Club as the Series Sponsor. This association allows us to build the presence of our brands and continue to strengthen our racing platform in Australia. We look forward to working with the team on the partnership.”
To learn more about Pernod Ricard Australia and its products visit www.pernod-ricard-australia.com.